In 1977, Maurizio and Isabel Garcia Working away at their labour of love – their small jeans factory in the lovely medieval town of Urbania in the heart of Italy. Craftsmen in heart and soul, with a creative spark, designing and producing their rang of denim models.

Then along came a couple of dutch guys from Eurobrooks looking around for a good quality jeans supplier. They get together with our aspiring, hard working couple in Italy and they quickly start to develop a relationship – a synergy of Dutch business and Italian style. Within no time, this fruitful partnership comes up with a couple of great denims.

The hard work is done as two perfect models roll off the production line. But, hey, what about a brand name? Something simple yet catchy. It’s right under thir noses – Isabel’s surname. The Garcia brand is born.

With a own denim laundy, Garcia can improve her production process.

Design team heads up the collection for adults.

Not only adults, but also teens can wear Garcia now!

43 Soft Shops, 43 Shop-in-Shops, 25 Monobrand Stores, 2000 Multibrand Stores.

A huge fashion show, a new website and an improved collection. And more to come! This year will not be the end of the world, but a fresh start for Garcia.